Creating Your Account
Step-by-step guide to creating and setting up your Xiaohongshu account.
How to Create a Xiaohongshu Business Account
Complete guide to setting up and optimizing your business presence on Xiaohongshu (RED).
Quick Navigation
Account Creation
Basic Setup
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Download Xiaohongshu App
- iOS App Store
- Google Play Store
- Official website
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Registration Process
- Choose business account
- Enter business details
- Verify contact information
- Set account credentials
Business Information
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Required Documents
- Business license
- Brand authorization
- Legal documentation
- Contact details
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Account Categories
- Brand official
- Retailer
- Service provider
- Content creator
Verification Process
Official Verification
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Submit Materials
- Business credentials
- Brand proof
- Authorization letters
- Identity documents
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Verification Steps
- Document review
- Brand confirmation
- Account inspection
- Final approval
Account Security
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Authentication Setup
- Two-factor auth
- Recovery options
- Login protection
- Activity monitoring
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Privacy Settings
- Content visibility
- Interaction controls
- Data protection
- Information sharing
Profile Optimization
Visual Elements
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Profile Picture
- Brand logo
- High resolution
- Proper dimensions
- Consistent branding
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Bio Section
- Brand description
- Key products/services
- Contact information
- Unique value proposition
Content Organization
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Highlight Categories
- Featured products
- Brand story
- Customer reviews
- Special offers
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Collection Management
- Product showcases
- Service highlights
- Brand campaigns
- Success stories
Content Strategy
Content Types
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Product Posts
- Detailed descriptions
- High-quality images
- Usage demonstrations
- Price information
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Brand Stories
- Company culture
- Behind-the-scenes
- Team introductions
- Industry insights
Engagement Tactics
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Interactive Content
- Q&A sessions
- Polls and surveys
- Live streaming
- Community events
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Customer Interaction
- Comment management
- Message responses
- Feedback handling
- Support channels
Growth Techniques
Organic Growth
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Content Optimization
- Keyword research
- Trending topics
- Hashtag strategy
- Posting schedule
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Community Building
- Follower engagement
- Collaboration opportunities
- User-generated content
- Brand advocates
Paid Promotion
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Advertising Options
- Sponsored posts
- KOL partnerships
- Display ads
- Promotional campaigns
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ROI Tracking
- Performance metrics
- Conversion tracking
- Engagement analysis
- Cost management
Best Practices
Account Management
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Daily Operations
- Content calendar
- Response times
- Quality control
- Team coordination
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Crisis Management
- Response protocols
- Issue resolution
- Communication strategy
- Brand protection
Growth Strategy
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Short-term Goals
- Follower growth
- Engagement rates
- Content performance
- Sales conversion
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Long-term Vision
- Brand positioning
- Market expansion
- Customer loyalty
- Industry leadership
Need Help?
For assistance:
- Contact support team
- Join business community
- Attend platform workshops
- Access resource center
Last updated: January 2024