How to Create Viral Videos on Xiaohongshu

Master guide to creating engaging and viral-worthy videos on Xiaohongshu (RED).

Quick Navigation

• Video Basics
• Content Planning
• Recording Tips
• Editing Techniques
• Optimization Strategy

Video Basics

Technical Requirements

1. Video Specifications

   • Resolution: 1080p minimum
   • Aspect ratio: 9:16 vertical
   • Length: 15-300 seconds
   • File size: Under 200MB

2. Equipment Needs

   • Smartphone/camera
   • Stable lighting
   • Clear audio
   • Basic props

Platform Features

1. Built-in Tools

   • Video recorder
   • Basic editor
   • Filter options
   • Music library

2. Advanced Features

   • Multi-clip editing
   • Text overlay
   • Transitions
   • Effects library

Content Planning

Trending Formats

1. Popular Styles

   • Product reviews
   • Daily vlogs
   • Tutorial videos
   • Lifestyle content
   • Behind-the-scenes

2. Engagement Tactics

   • Hook introduction
   • Story structure
   • Call-to-action
   • Interactive elements

Content Strategy

1. Topic Research

   • Trend analysis
   • Keyword research
   • Competitor review
   • Audience interests

2. Content Calendar

   • Posting schedule
   • Theme planning
   • Series creation
   • Seasonal content

Recording Tips

Setup Basics

1. Location Preparation

   • Clean background
   • Good lighting
   • Minimal noise
   • Proper framing

2. Equipment Setup

   • Camera stability
   • Audio check
   • Lighting position
   • Props arrangement

Shooting Techniques

1. Camera Work

   • Steady shots
   • Smooth transitions
   • Focus control
   • Movement flow

2. Audio Quality

   • Clear voice
   • Background music
   • Sound effects
   • Noise reduction

Editing Techniques

Basic Editing

1. Clip Organization

   • Timeline arrangement
   • Trimming
   • Transitions
   • Pacing

2. Visual Enhancement

   • Color correction
   • Brightness/contrast
   • Filters
   • Stabilization

Advanced Features

1. Creative Elements

   • Text overlays
   • Stickers/emojis
   • Animation
   • Special effects

2. Audio Editing

   • Voice enhancement
   • Music mixing
   • Sound effects
   • Volume balance

Optimization Strategy

Video SEO

1. Title Optimization

   • Keywords
   • Trending terms
   • Clear description
   • Emotional appeal

2. Description Writing

   • Detailed info
   • Hashtags
   • Links
   • Call-to-action

Engagement Boosting

1. Posting Strategy

   • Best timing
   • Frequency
   • Cross-promotion
   • Community engagement

2. Analytics Review

   • View metrics
   • Engagement rates
   • Audience retention
   • Performance tracking

Best Practices

Content Quality

1. Video Standards

   • High resolution
   • Clear audio
   • Smooth editing
   • Professional look

2. Storytelling

   • Clear message
   • Engaging flow
   • Emotional connect
   • Value delivery

Growth Strategy

1. Consistency

   • Regular posting
   • Style maintenance
   • Quality control
   • Brand voice

2. Community Building

   • Comment responses
   • Follower engagement
   • Collaboration
   • Feedback implementation

Common Mistakes to Avoid

1. Technical Issues

   • Poor lighting
   • Shaky footage
   • Bad audio
   • Low resolution

2. Content Problems

   • Lengthy intros
   • Unclear message
   • Poor pacing
   • Missing CTAs

Need Help?

For support:

• Join creator community
• Watch tutorials
• Contact support team
• Access resources

Last updated: January 2024